Zava Brand Identity
We transformed online medical service DrEd into Zava, a smart health solution.
- Despite its success across Europe, research showed that online doctor DrEd was perceived negatively and often misinterpreted.
- DrEd asked us to undertake a complete brand transformation that reshaped its vision and values, while differentiating and defending it from competitors.
- We needed to create a brand with the power to make people feel safe and empowered by the ability to take control of their health.
- We began with a Brand Essence workshop with the DrEd team, exploring DrEd from the level of belief upwards: who they are, what they do.
- Based on the workshop and working closely with DrED’s team, we created a new name and tagline, along with a new brand narrative, mission and brand pillars.
- Zava’s modern healthcare solution is exactly what its new name sounds like: quick, uplifting, fresh, smart.
- We created a Brand Voice guide explaining how to communicate the brand, as individuals and as an organisation.
- Zava’s visual identity was designed as a wholistic experience, creating a consistent visual language which people would come to love and trust.
- The chosen creative route embodied the simplicity, humanness, helpfulness and trustworthiness of Zava’s service.
- At the centre of the branding, Zava’s logo was constructed using the perfectly balanced principles of da Vinci’s Vitruvian Man.
- We developed a flexible toolkit of brand assets, optimised for use at all touch points, online and in the physical world.
- Zava’s rebrand launched in 2018.