World Economic Forum Outlook on the Global Agenda 2015

We helped make the World Economic Forum's 2014 report its most successful ever, capturing the complex challenges facing our planet. A year later, we wanted to make its 2015 report even more powerful.

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“Human After All delivered unique and universally appealing content that engaged our community and maximised the impact of our work.”

Peter Bisanz, Head of Outreach, Global Agenda Councils World Economic Forum

The Challenge

  • Build upon The Outlook 2014 and make WEF’s latest annual report even more engaging, with a broader reach, richer data design and new assets for WEF’s channels.
  • Write, edit, design and illustrate all content.

The Solution

  • Powerful new contributions from global thought leaders such as Al Gore, Gordon Brown, Matt Damon and Shirley Ann Jackson gave the report fresh personality and richness.
  • We improved and updated the data design, turning complex numbers into accessible stories that are even easier to engage with and share.
  • We implemented a bundle of design innovations to refresh the report for 2015, such as using uncoated recycled paper, creating a Global Leadership poster and incorporating a unique bookmark for the new edition.
  • We created content and visuals that worked seamlessly across print, online and social media, bound together by a strategy that developed the Global Agenda Councils’ digital presence.

The Results

  • The Outlook was printed and distributed to 1,000 of the world’s leading experts at the Summit on the Global Agenda in Abu Dhabi.
  • The Outlook was given high-profile coverage on FastCo Design and CNN.

World Economic Forum: Outlook on the Global Agenda 2015 report by Human After All design agency

Pattern and icons from World Economic Forum: Outlook on the Global Agenda 2015 report

World Economic Forum: Outlook on the Global Agenda 2015 report

Introduction and contents design from World Economic Forum: Outlook on the Global Agenda 2015 report

Page design from the World Economic Forum: Outlook on the Global Agenda 2015 report

Global Leadership Index design from the World Economic Forum: Outlook on the Global Agenda 2015 report

Bookmark from the World Economic Forum: Outlook on the Global Agenda 2015 report

Close up data visualisations from the World Economic Forum: Outlook on the Global Agenda 2015 report

Global Leadership Index foldout from the World Economic Forum: Outlook on the Global Agenda 2015 report

World Economic Forum: Outlook on the Global Agenda 2015 report on a tablet

Top 10 trends of 2015 spread from WEF: Outlook on the Global Agenda 2015 by Human After All

Page design from WEF: Outlook on the Global Agenda 2015 by Human After All

Regional challenges spread from WEF: Outlook on the Global Agenda 2015 by Human After All

Page design from WEF: Outlook on the Global Agenda 2015 by Human After All

New governance architecture spread from WEF: Outlook on the Global Agenda 2015 by Human After All

Mapping the future spread from WEF: Outlook on the Global Agenda 2015 by Human After All

Future agenda spread from WEF: Outlook on the Global Agenda 2015 by Human After All

Data visualisation from Word Economic Forum: Outlook on the Global Agenda 2015 report

Infographics from the Word Economic Forum: Outlook on the Global Agenda 2015 report

Flags infographic from Word Economic Forum: Outlook on the Global Agenda 2015 report

Map based data visualisation from the World Economic Forum: Outlook on the Global Agenda 2015 report

Global pollution data infographic from the World Economic Forum: Outlook on the Global Agenda 2015 report

Data visualisation from the World Economic Forum: Outlook on the Global Agenda 2015 report

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