StudioCanal Theatrical Campaigns

Unorthodox, beautifully designed printed collateral to promote some of the UK’s biggest film releases.

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The Challenge

  • Film company StudioCanal and their partners elevenfiftyfive asked us to create innovative, unconventional publicity materials as part of multi-faceted marketing campaigns to promote three of their films: Legend, A Bigger Splash and High-Rise.

The Solution

  • Drawing on our experience creating art celebrating film, we designed a diverse selection of tactile printed collateral.
  • This included beautifully designed fold out maps and guides, complete with fun and informative editorial giving readers information about key locations and background to the film.
  • Our design and colour palettes drew inspiration from the visual motifs and aesthetic tropes of the films, creating printed material that complimented the product.

The Results

  • A total of 65,000 maps and fold-outs were produced, with multiple print runs required to cater to increased demand.
  • The printed materials were distributed around the UK at cinemas, cultural hubs and events hosted by StudioCanal and elevenfiftyfive.
  • Legend was the highest grossing British independent film of 2015, and had the biggest ever opening for a British film with an 18 certificate.

StudioCanal theatrical campaigns by Human After All design agency

StudioCanal: Legend of the East End map symbols

StudioCanal: Legend of the East End map icons detail

StudioCanal: Legend of the East End map

Inside cover of the StudioCanal: Legend of the East End map

Inside spread of the StudioCanal: Legend of the East End map

Outside spread of the StudioCanal: Legend of the East End map

The unfolded StudioCanal: Legend of the East End map

Close up detail of the StudioCanal: Legend of the East End map

Close up on the title of the StudioCanal: Legend of the East End map

Close up of StudioCanal: Emperor's New Clothes posters

A poster design for StudioCanal: Emperor's New Clothes

StudioCanal: Emperor's New Clothes poster designs

StudioCanal: Emperor's New Clothes posters in situ

In situ StudioCanal: Emperor's New Clothes posters

Close up StudioCanal: Emperor's New Clothes posters

StudioCanal: Emperor's New Clothes posters on the street

StudioCanal: Emperor's New Clothes posters in situ on a wall

StudioCanal: Emperor's New Clothes posters shown in situ

StudioCanal: High-Rise foldout

Concertina folds of the StudioCanal: High-Rise foldout

Three of the StudioCanal: High-Rise foldouts

Close up of the StudioCanal: High-Rise foldout

Close up of the illustration on the StudioCanal: High-Rise foldout

StudioCanal: High-Rise foldout in hand

StudioCanal: High-Rise foldout open

Close up concertina folds of the StudioCanal: High-Rise foldout

Close up editorial detail in the StudioCanal: High-Rise foldout

Close up print detail in the StudioCanal: High-Rise foldout

StudioCanal: A Bigger Splash foldout

StudioCanal: A Bigger Splash foldout in hand

Inside spread of the StudioCanal: A Bigger Splash foldout

StudioCanal: A Bigger Splash foldout map

StudioCanal: A Bigger Splash map closeup detail

StudioCanal: A Bigger Splash foldout map

Outside spread of the StudioCanal: A Bigger Splash foldout

StudioCanal: Free State Jones foldout design

StudioCanal: Free State Jones foldout unfolded

Close up print detail in the StudioCanal: Free State Jones foldout - image 1

Close up print detail in the StudioCanal: Free State Jones foldout - image 2

Close up print detail in the StudioCanal: Free State Jones foldout - image 3

Close up print detail in the StudioCanal: Free State Jones foldout - image 4

Close up print detail in the StudioCanal: Free State Jones foldout - image 5

StudioCanal Lost City of Z foldout design

StudioCanal Lost City of Z animated foldout

StudioCanal Lost City of Z icon design

StudioCanal Lost City of Z icon designs

StudioCanal Lost City of Z map designs

Do you have a project we can help with?
Contact danny@humanafterall.co.uk or call +44 (0) 207 923 8777