OMEGA Time for Her
A beautiful new digital content platform to inspire and engage OMEGA's global female audience.
- Conceive and create a digital content platform that could inspire and engage a global female audience for iconic luxury watch brand OMEGA.
- Design the optimal experience to help people find, consume and share OMEGA’s superb lifestyle and brand content.
- Enable OMEGA to stand apart from its competitors and grow its customer base.
- We gave OMEGA’s site a strong underpinning message - that a beautiful woman is a purposeful woman and vice-versa - that unified OMEGA’s diverse mix of lifestyle content.
- We created a name (‘Time for Her’) and a strapline (‘For Women Who Live Every Second’) that allude to both brand and belief.
- Time for Her’s tapestry-style layout gives a personally curated feel to OMEGA’s stories and evokes the qualities of femininity, elegance and time which are core to its existence.
- We handled the full UX, responsive design and build of the Time for Her website. We also built a bespoke CMS for the 12 different global translators.
- We provided a CMS How To guide for the site’s editors, along with templates for ease of preparing and uploading content.
- Finally, we creatively directed a video to promote the website for its launch in Milan during Fashion Week.
- Time for Her launched in Sept 2015 at omegawatches.com/timeforher