Jameson Jameson First Shot

Producing a premium lookbook to help launch the Jameson First Shot 2017 competition: a short film contest in which Dana Brunetti and Dominic West give young filmmakers the chance of a lifetime.

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The Challenge

  • Jameson First Shot offers young filmmakers the opportunity to direct their own seven-page script, mentored by acclaimed producer Dana Brunetti and with award-winning actor Dominic West in the lead role.
  • For the third year running, Jameson tasked us with producing an effortlessly elegant publication to help launch the First Shot competition.
  • Jameson were keen to preserve the spirit of previous successful booklets, but also to produce a 2017 edition with enough character to stand on its own.
  • As always, the publication needed to have a considered, bespoke feel so that it would look at home in the hands of top-tier tinseltown talent.

The Solution

  • We designed, wrote and edited a pristine lookbook that showcased the Jameson First Shot competition and articulated the motivations behind the contest.
  • Bolstered by rich material gleaned from exclusive interviews with Dana Brunetti and Dominic West, our editorial helped shed light on the underlying passions fuelling the project.
  • The design adhered to the precise brand guidelines we had previously developed for Jameson, and which had been instrumental in the success of former publications.
  • The 2017 version retained the design flourishes that marked the lookbooks as high-quality publications — including high-end paper stock and an elegant foiling — though we changed the layout to a landscape format to give this particular booklet a style of its own.

The Results

  • The lookbook became a showcase piece at numerous First Shot events, helping to introduce Hollywood heavyweights, A-list actors and international partners alike to the concept behind the competition.
  • The 2017 First Shot lookbooks were handed out at film festivals around the world, from Cannes to London, via Derby and Birmingham.

Jameson First Shot booklet print design by Human After All design agency

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Jameson First Shot infographic page design by Human After All design agency

Jameson First Shot booklet by Human After All design agency

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Jameson First Shot print details

Jameson First Shot page design

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Jameson First Shot page design

Jameson First Shot print details

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