Jameson First Shot & Done In Sixty Seconds

Raising awareness and prestige for two remarkable film challenges by Jameson and Kevin Spacey, who give young filmmakers the chance of a lifetime.

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The Challenge

  • Jameson run two of the world’s most exciting film competitions. Both deserved to be getting maximum attention and adulation, from within Jameson and the outside world.
  • Jameson First Shot offers young filmmakers the chance to direct their own seven-page script, with Kevin Spacey mentoring and Oscar-winner Adrien Brody starring in the lead role.
  • For Done In Sixty Seconds, where classic movies are remade in a minute, Jameson needed to help its marketing team promote the challenge effectively and to inspire film fans to enter it.

The Solution

  • We designed, wrote and edited a gorgeous look-book that showcased Jameson First Shot as the world’s most extraordinary short-film competition.
  • We interviewed Kevin Spacey and his producing partner Dana Brunetti - the award-winners behind The Social Network, House of Cards and Captain Phillips - to reveal the passions fuelling the project.
  • For Done In Sixty Seconds, we refreshed the internal communication materials to inspire and inform Jameson’s in-house team and created a playful press ad to drive competition entries.

The Results

  • We reinvigorated the competition brand's identity to help Jameson successfully reach more markets and consolidate its partnership with Trigger Street Productions.

Jameson First Shot designed by Human After All

Do you have a project we can help with? danny@humanafterall.co.uk