Google Think Quarterly

When Google asked us to help them to reach the most important leaders in business, we knew it had to be big. So we went all out to make their first ever foray into print the most sought-after magazine in the world.

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“Human After All’s creative excellence, divergent thinking and adaptability consistently exceeds our expectations, producing visually stunning and brilliant work.”

Rich Pleeth, Consumer Marketing Manager
Google

The Challenge

  • Get past the ‘PA barrier’ with a piece of direct marketing powerful enough to reach the world’s foremost business leaders.
  • Educate and inspire readers, using thought leadership content to promote Google’s specific business objectives.

The Solution

  • Think Quarterly was a premium print product; a hardback book packed with content by world-class writers, illustrators and photographers. Pop-up infographics, heat-sensitive inks and innovative print processes helped to ensure it was instantly collectible.
  • Every copy was personalised, with the recipient’s name worked into the cover artwork and their copy couriered direct to their desk.
  • Working with Google Creative Labs we also launched a responsive website and downloadable version so that the content could reach beyond its exclusive print audience.
  • Over the course of eight issues, we spoke to some of the world's most exciting and original business innovators including Peter Diamandis, Esther Dyson, Sir Richard Branson, Susan Sobbott, Sir Martin Sorrell, Meg Pickard, Ray Kurzweil, Sir John Hegarty and Ajaz Ahmed.
  • We also interviewed senior executives at Google, Nike, Lego, Macys and Kickstarter.

The Results

  • On launch, #thinkquarterly trended globally on Twitter for 48 hours and was covered across the media including The Guardian, Time, Campaign and Mashable.
  • Google was inundated by requests from business leaders, politicians and thought-leaders who wanted to be involved – exactly the audience they were trying to reach.
  • Running for two years and seven issues, Think Quarterly was a huge success for Google. As its global influence spread we adapted it for several languages including Korean, Chinese and Japanese.

Google Think Quarterly magazine by Human After All design agency

Google Think Quarterly magazine page design

Cognitive Creativity page design from Google Think Quarterly magazine

A Data State of Mind page design from Google Think Quarterly magazine

Broadband or Bust page design from Google Think Quarterly magazine

The Future is Open page design from Google Think Quarterly magazine

The Creativity Club page design from Google Think Quarterly magazine

Recoding the Classroom page design from Google Think Quarterly magazine

The Insider page design from Google Think Quarterly magazine

Executive Insight page design from Google Think Quarterly magazine

The Eight Pillars of Innovation page design from Google Think Quarterly magazine

Practical Magic page design from Google Think Quarterly magazine

Google Think Quarterly: Play issue

Wax seal from Google Think Quarterly: Innovation issue

Cover design of Google Think Quarterly: Innovation issue

Data visualisation from Google Think Quarterly magazine

Body heat activated page design from Google Think Quarterly magazine

Cover from Speed issue of Google Think Quarterly

Cover from People issue of Google Think Quarterly

Pop up design from Google Think Quarterly magazine

Page design from the Creativity issue of Google Think Quarterly

Cover design of the Data issue of Google Think Quarterly

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