Facebook The Annual

Celebrating the best creative campaign work on Facebook in 2014/15 with a beautiful, compelling printed book.

Read more
Share

“Stunning work! Thank you so much to the whole team at Human After All for putting a lot of love into the Facebook Awards Annual.”

Mark D'Arcy, Chief Creative Officer Facebook

The Challenge

  • The Facebook Awards celebrate the best campaign work on Facebook, chosen from thousands of global entries by a jury of the industry’s top creatives.
  • Facebook asked us to create a printed book to showcase the Awards winners and provide a fascinating insight into the campaigns that shook up the world in 2015.

The Solution

  • Beginning with a die-cut cover and ending with a fold-out final page, the Annual was designed to embody the creativity that it celebrates.
  • We interviewed the creative teams behind the biggest award-winning campaigns, digging into their inspirations, insights and processes.
  • Rather than opting for dry case studies, we wrote the 30 award-winners’ stories as compelling in-depth narratives or punchy bite-size snippets.
  • We created data visualisations to turn the Facebook Awards’ statistics into stories.
  • We commissioned six world-class illustrators to create six unique covers, representing each of the different categories at the Facebook Awards.

The Results

  • The Facebook Annual 2015 was sent out to the industry in October 2015.

Facebook: The Annual 2015 designed and created by Human After All design agency

Facebook: The Annual 2015 illustrations - image 1

Facebook: The Annual 2015 illustrations - image 2

Facebook: The Annual 2015 illustrations - image 3

Facebook: The Annual 2015 illustrations - image 4

Facebook: The Annual 2015 illustrations - image 5

Facebook: The Annual 2015 illustrations - image 5

Facebook: The Annual 2015 cover designs

Facebook: The Annual 2015 print design - image 1

Facebook: The Annual 2015 print design - image 2

Facebook: The Annual 2015 print design - image 3

Facebook: The Annual 2015 print design - image 4

Facebook: The Annual 2015 page layout design - image 1

Facebook: The Annual 2015 page layout design - image 2

Facebook: The Annual 2015 page layout design - image 3

Facebook: The Annual 2015 page layout design - image 4

Facebook: The Annual 2015 page layout design - image 5

Facebook: The Annual 2015 page layout design - image 6

Do you have a project we can help with?
Contact Enable JavaScript to view protected content. or call +44 (0) 207 923 8777