Facebook The Annual
Celebrating the best creative campaign work on Facebook in 2014/15 with a beautiful, compelling printed book.
“Stunning work! Thank you so much to the whole team at Human After All for putting a lot of love into the Facebook Awards Annual.”
- The Facebook Awards celebrate the best campaign work on Facebook, chosen from thousands of global entries by a jury of the industry’s top creatives.
- Facebook asked us to create a printed book to showcase the Awards winners and provide a fascinating insight into the campaigns that shook up the world in 2015.
- Beginning with a die-cut cover and ending with a fold-out final page, the Annual was designed to embody the creativity that it celebrates.
- We interviewed the creative teams behind the biggest award-winning campaigns, digging into their inspirations, insights and processes.
- Rather than opting for dry case studies, we wrote the 30 award-winners’ stories as compelling in-depth narratives or punchy bite-size snippets.
- We created data visualisations to turn the Facebook Awards’ statistics into stories.
- We commissioned six world-class illustrators to create six unique covers, representing each of the different categories at the Facebook Awards.
- The Facebook Annual 2015 was sent out to the industry in October 2015.