Facebook B2B Playing Cards
A bespoke deck of playing cards, designed to deal out Facebook's annual marketing insights.
- Facebook asked us to create a bespoke deck of playing cards to deliver its marketing insights to agencies across EMEA.
- The deck of branded playing cards would feature 52 unique and engaging insights about Facebook and its users.
- We planned out how each of the 52 cards in a deck of playing cards could be used to tell the story of a specific seasonal insight.
- Each card featured a unique design, mixing text and illustration to bring the 2015 insights to life: everything from Santa to Star Wars and Jay Z to Jon Snow.
- We designed the packaging for each deck of cards to be personalised to agencies receiving them.
- Country-specific packs were created for France, Italy and Spain with alternative insights and illustrations.
- We also created a large poster of the cards for Facebook to display in its HQ and send to clients.