Facebook B2B Playing Cards

A bespoke deck of playing cards, designed to deal out Facebook's annual marketing insights.

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The Challenge

  • Facebook asked us to create a bespoke deck of playing cards to deliver its marketing insights to agencies across EMEA.
  • The deck of branded playing cards would feature 52 unique and engaging insights about Facebook and its users.

The Solution

  • We planned out how each of the 52 cards in a deck of playing cards could be used to tell the story of a specific seasonal insight.
  • Each card featured a unique design, mixing text and illustration to bring the 2015 insights to life: everything from Santa to Star Wars and Jay Z to Jon Snow.
  • We designed the packaging for each deck of cards to be personalised to agencies receiving them.
  • Country-specific packs were created for France, Italy and Spain with alternative insights and illustrations.
  • We also created a large poster of the cards for Facebook to display in its HQ and send to clients.

The Results

  • More than 1,000 decks of playing cards were distributed across key agencies that work with Facebook.
  • Facebook’s playing cards were praised extensively in the press, gaining great acclaim in the likes of Adweek, CreativeBloq, The Slate and The Dieline.

Facebook B2B marketing insights playing cards designed by Human After All design agency

Facebook B2B marketing insights playing cards

Boxes of Facebook B2B marketing insights playing cards

Two boxes of Facebook B2B marketing insights playing cards

Facebook B2B marketing insights playing cards and box

Facebook B2B marketing insights playing card with Halloween

Facebook B2B marketing insights playing card with TV

A hand of three Facebook B2B marketing insights playing cards

Facebook B2B marketing insights playing cards - Hearts

Facebook B2B marketing insights playing cards - Spades

Facebook B2B marketing insights playing cards - Diamonds

Facebook B2B marketing insights playing cards - Clubs

Facebook B2B marketing insights playing cards - Jokers

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