Facebook 2016 US Elections Playing Cards
A bespoke deck of cards to convince political players to include Facebook in their 2016 US Elections campaign strategy.
- We worked with Facebook to create a deck of playing cards with a political slant for the 2016 US elections.
- These bespoke decks were used as part of the wider Facebook Elections campaign and shipped to Facebook’s political partners.
- Each deck of cards featured 52 engaging insights about Facebook and the upcoming US elections.
- We planned how each of the 52 playing cards could be used to tell the story of a specific, politically themed insight.
- Hillary Clinton, Donald Trump, Barack Obama, Ted Cruz and Bernie Sanders were among the stars on the cards, which used unique design to bring the insights to life.
- The 52 cards delivered a winning hand of takeaways, dealing out data-driven insights into Facebook, politics, case studies and swing states.
- The cards were distributed to Washington and across key agencies working with Facebook, as part of their wider Elections campaign.