Facebook 2016 US Elections Playing Cards

A bespoke deck of cards to convince political players to include Facebook in their 2016 US Elections campaign strategy.

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The Challenge

  • We worked with Facebook to create a deck of playing cards with a political slant for the 2016 US elections.
  • These bespoke decks were used as part of the wider Facebook Elections campaign and shipped to Facebook’s political partners.
  • Each deck of cards featured 52 engaging insights about Facebook and the upcoming US elections.

The Solution

  • We planned how each of the 52 playing cards could be used to tell the story of a specific, politically themed insight.
  • Hillary Clinton, Donald Trump, Barack Obama, Ted Cruz and Bernie Sanders were among the stars on the cards, which used unique design to bring the insights to life.
  • The 52 cards delivered a winning hand of takeaways, dealing out data-driven insights into Facebook, politics, case studies and swing states.

The Results

  • The cards were distributed to Washington and across key agencies working with Facebook, as part of their wider Elections campaign.

Facebook Politics Playing cards by Human After All design agency

Facebook Politics Playing Card designs - image 1

Facebook Politics Playing Card designs - image 2

Facebook Politics Playing Card designs - image 3

Facebook Politics Playing Cards packaging

Facebook Politics Playing Cards deck

Facebook Politics Playing Cards card design and packaging - image 1

Facebook Politics Playing Cards card design and packaging - image 2

Facebook Politics Playing Cards card design and packaging - image 3

Royal flush of Facebook Politics Playing Cards

Facebook Politics Playing Cards featuring Donald Trump

Facebook Politics Playing Cards design showing two cards

Facebook Politics Playing Cards four-of-a-kind

Facebook Politics Playing Cards Geometric pattern design

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danny@humanafterall.co.uk
+44 (0) 207 923 8777