BAFTA 2016 TV and TV Craft Awards Campaign

Beautiful printed collateral that told a story at BAFTA’s TV and TV Craft awards.

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The Challenge

  • BAFTA asked us to produce inspiring, beautiful printed materials for their 2016 Television and Television Craft awards.
  • We were responsible for designing a diverse range of collateral: tickets, menus, car passes and the awards brochure handed out to attendees.

The Solution

  • We came up with a campaign concept - ‘Window to Another World’ - that perfectly expressed the magic and wonder of television.
  • All printed collateral reflected this theme, ensuring that the whole collection fitted together to tell a cohesive story.
  • Every aspect of the design - from printing to the mechanics of VIP ticket wallets - was coordinated by us.
  • We commissioned and art directed illustrator Levente Szabo to create hero imagery to be used across the 2016 campaign.
  • Working closely with BAFTA, who supplied the editorial content, we designed the page layout for the awards brochure and supplied its exclusive covers.

The Results

  • Our printed collateral was distributed to 2,000 leading lights of television in attendance at the awards.
  • The brochure for the TV awards was read over 1,400 times on Issuu.
  • 5 million people tuned in to watch the TV awards show on the BBC.
BAFTA 2016 TV and TV Craft Awards campaigns by Human After All design agency

BAFTA 2016 TV and TV Craft Awards lead illustration by Levente Szabo

BAFTA 2016 TV and TV Craft Awards illustration detail 1

BAFTA 2016 TV and TV Craft Awards illustration detail 2

BAFTA 2016 TV Craft Awards lead illustration by Levente Szabo

BAFTA 2016 TV Craft Awards detail 3

BAFTA 2016 TV Craft Awards detail 4

BAFTA 2016 TV Awards ticket

BAFTA 2016 TV Awards ticket design detail 1

BAFTA 2016 TV Awards ticket design detail 2

BAFTA 2016 TV Awards ticket detail 3 - Human After All

BAFTA 2016 TV Awards ticket detail 4 - Human After All

BAFTA 2016 TV Awards ticket

BAFTA 2016 TV Awards ticket inside

BAFTA 2016 TV Awards ticket and menu card design

BAFTA 2016 TV Awards ticket, menu and car passes

BAFTA 2016 TV Awards after party ticket design

BAFTA 2016 TV and TV Craft Awards brochures

BAFTA 2016 TV Awards brochure spread 1

BAFTA 2016 TV Awards brochure spread 2

BAFTA 2016 TV Awards brochure spread 3

BAFTA 2016 TV Awards brochure spread 4

BAFTA 2016 TV Awards brochure spread 5

BAFTA 2016 TV Awards brochure spread 6

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Contact danny@humanafterall.co.uk or call +44 (0) 207 923 8777