Girl Effect Aspen Ideas Festival Launch

Making an impact at the Aspen Ideas Festival with digital assets to engage B2B audiences.

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"We are extremely excited to be working with Human After All, one of those unique agencies that are able to bring a sincere intelligence, efficacious creativity and good humour to every brief. They have created simple and eye capturing content and stories that have helped us unpack our purpose and approach to empowering adolescent girls."

Dominique Hess, Marketing Manager
Girl Effect

The Challenge

  • Aspen Ideas Festival promised to be a huge stage for Girl Effect, the innovative non-profit that creates a new normal for girls.
  • Girl Effect wanted to raise its profile and establish its incredible work among Aspen’s influential audience of investors and opinion-formers.
  • The Girl Effect team also needed to launch a powerful animated film - ’Breaking Invisible Barriers’ - and deliver the message behind it.

The Solution

  • Using the content strategy we developed for Girl Effect as part of our strategic relationship, we created a narrative for ‘Breaking Invisible Barriers’ to engage B2B audiences.
  • We created a one-page scrolling website to support the launch of ‘Breaking Invisible Barriers’ and tell the wider story of Girl Effect’s work.
  • We created social-media cards that allowed Girl Effect to deliver impactful data points as part of an always-on strategy.
  • This range of digital assets enabled Girl Effect to engage a wide digital audience while targeting key influencers and partners attending the event.

The Results

  • When it launched in June 2016, Girl Effect’s Invisible Barriers initiative was praised globally by the likes of Vice and Campaign, spotlighting Girl Effect’s work and impact.

Girl Effect Aspen Ideas Festival launch banner by Human After All

Girl Effect Aspen Ideas infographics by Human After All

Girl Effect Aspen Ideas Festival infographic by Human After All

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