ALNAP sets out to evaluate the work of humanitarian organisations, empowering them to learn from their interventions and to operate more efficiently.
From earthquakes to epidemics and areas hit by civil war, ALNAP’s work takes it to some of the most dangerous places on Earth. They asked us to create a guide for its humanitarian evaluators - a physical document that would be as practical out in the field as it would in an office environment.
Evaluation has historically been an underloved area in design, so this was a field in which great creative strides stood to be made.
ALNAP had already created a digital pilot guide. Our job was to take this content and to transform it, re-designing the look and feel to make it as accessible as possible.
We also had to meet the production challenge of creating a durable guide that could be used anywhere on the planet.
In keeping with ALNAP’s brand guidelines, we crafted a new visual design for the guide, which was split into 18 distinct sections.
Our new design aimed to be authoritative yet approachable, with a focus on clarity. All diagrams were given a unified treatment that emphasised simplicity, while an ultra-legible typeface was chosen to maximise ‘at-a-glance’ cognition.
We conducted extensive research into navigation features to maximise the practical usability of the printed guide. Colour coding, iconography and clearly-marked cross referencing enabled users to easily navigate around the 366-page guide.
We also investigated a wide array of potential production options and tested dummies – balancing practicality, durability, usability and budget.
Once a final format had been agreed upon with the client, Human After All provided creative direction on every aspect of the guide - from the icon design to front cover and information design. We also determined the final layout of all the sections to ensure there was a logical and engaging visual system throughout the guide.
We delivered the final printed guide on October 10th 2016. The finished product included a PVC-wrapped outer cover, helping it to survive the knocks, scrapes and stains of use in challenging environments.
In tandem with the full printed guide, we also created a new, digitally-optimised iteration to be hosted on ALNAP’s website. Now ALNAP evaluators can access the guide in any location with an internet location - even if their physical version isn’t within reach.
Wide use of linked URLs and cross-referencing ensured a user-friendly experience for the guide’s digital version.
A lean creative approach also ensured this large project was completed in a timely and cost-effective manner.
The guide won in the Publishing category of the CreativePool Annual 2017.