Little White Lies

We co-founded the world’s most beautiful movie magazine. Then we transformed it. During our eight years of creative leadership, LWLies became an influential cross-platform brand, stretching from print to digital, connecting you to the films you love wherever you are.

Read more
Share

“Really clever and cool. I’m really taken with you guys.”

Quentin Tarantino,
Film Director

The Challenge

  • Create an “honest, passionate and unmerciful” independent movie magazine as a direct response to the soft-focus, PR-led, Hollywood-dominated focus of mainstream film publications.
  • Turn Little White Lies into a cross-platform brand that puts film fans first and helps them love movies more – in print, in digital and in life.

The Solution

  • We illustrated each collectors-edition cover for iconic impact. Little White Lies’ beautifully detailed design stretched the possibilities of print, from wood-carved artwork to 3D treatment.
  • We designed and built a responsive website, which became the fulcrum of a cross-platform content strategy to reach film fans with the right information at the right time.
  • We created a mobile app that takes you to the movies - geo-locating the user, matching film reviews with local cinema listings and allowing people to invite friends and book tickets.
  • We hosted much-talked-about parties at the Cannes Film Festival, curated exhibitions and launched nationwide screenings.

The Results

  • The Little White Lies app clocked up a 4.5 star rating in the iTunes and Google Play stores under our stewardship. It was selected as The Guardian’s App of the Week.
  • More than 80% of Little White Lies print magazine readers say they will keep their copies forever.
  • Little White Lies was featured in Time magazine, The Guardian and international press.
  • Our trusted reputation for authenticity led to the film industry’s biggest stars - from Francis Ford Coppola to Quentin Tarantino - granting us access that was denied to most press.
  • More importantly, we built a highly engaged, passionate and loyal community of more than 100,000 fans in both the online and offline worlds.

Little White Lies magazine design by Human After All

Little White Lies Tron Legacy Jeff Bridges cover illustration

Little White Lies Black Swan Natalie Portman cover illustration in progress

Little White Lies LWL70 exhibition at Kemistry gallery, London

Little White Lies LWL70 artwork exhibition at Kemistry gallery, London

Little White Lies LWL70 Emmanuelle artwork at Kemistry gallery, London

Close up artwork from Little White Lies LWL70 exhibition at Kemistry gallery, London

Artwork from the Little White Lies LWL70 exhibition at Kemistry gallery, London

Kemistry gallery, London hosting the Little White Lies LWL70 exhibition

Display from the Little White Lies LWL70 exhibition at Kemistry gallery, London

Little White Lies LWL70 exhibition stickers and branding

Little White Lies magazine editorial page design - image 1

Little White Lies magazine editorial page design - image 2

Little White Lies magazine editorial page design - image 3

Little White Lies magazine editorial page design - image 4

Little White Lies magazine editorial page design - image 5

Little White Lies magazine editorial page design - image 6

Little White Lies magazine editorial page design - image 7

Little White Lies magazine editorial page design - image 8

Little White Lies magazine editorial page design - image 9

Little White Lies behind the scenes for the woodcut Lawless issue

Little White Lies movie magazine black swan repeating pattern

Little White Lies movie magazine repeating pattern

Little White Lies LWL70 exhibition at Colette Gallery, Paris

Artwork from the Little White Lies LWL70 exhibition at Colette Gallery, Paris

Movie artwork from the Little White Lies LWL70 exhibition at Colette Gallery, Paris

Little White Lies LWL70 exhibition of movie artwork at Colette Gallery, Paris

Little White Lies movie magazine illustrated covers - Apocalypse Now, Black Swan, Man of Steel

Little White Lies movie magazine illustrated covers - Trance, Tron Legacy, Django Unchained

Little White Lies movie magazine illustrated covers - Lawless, On the Road

Little White Lies movie magazine illustrated covers - The Raid, The Pirates!, Shame

Little White Lies movie magazine illustrated covers - Drive, The skin I live in, Attack the Block

Little White Lies movie magazine illustrated covers - The Master, Carlos

Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Artwork from Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Painting walls at Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Framed artwork at Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Wallpaper detail from Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Display of artwork at Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Preparing signage at Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Cigarette illustration detail from Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Artwork at Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Illustrated movie wallpaper from Little White Lies Romance and Cigarettes exhibition at Dream Bags Jaguar Shoes, London

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 1

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 2

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 3

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 4

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 5

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 6

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 7

Little White Lies wallpaper pattern by Human After All Creative Director Paul Willoughby - image 8

Little White Lies movie magazine in print and digital platforms

Little White Lies translated into multiple languages

Do you have a project we can help with? Enable JavaScript to view protected content.