StudioCanal Theatrical Campaigns

Unorthodox, beautifully designed printed collateral to promote some of the UK’s biggest film releases.

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The Challenge

  • Film company StudioCanal and their partners elevenfiftyfive asked us to create innovative, unconventional publicity materials as part of multi-faceted marketing campaigns to promote three of their films: Legend, A Bigger Splash and High-Rise.

The Solution

  • Drawing on our experience creating art celebrating film, we designed a diverse selection of tactile printed collateral.
  • This included beautifully designed fold out maps and guides, complete with fun and informative editorial giving readers information about key locations and background to the film.
  • Our design and colour palettes drew inspiration from the visual motifs and aesthetic tropes of the films, creating printed material that complimented the product.

The Results

  • A total of 65,000 maps and fold-outs were produced, with multiple print runs required to cater to increased demand.
  • The printed materials were distributed around the UK at cinemas, cultural hubs and events hosted by StudioCanal and elevenfiftyfive.
  • Legend was the highest grossing British independent film of 2015, and had the biggest ever opening for a British film with an 18 certificate.

StudioCanal: Legend of the East End foldout map by Human After All

StudioCanal: Legend of the East End map symbols by Human After All

StudioCanal: Legend of the East End map icons detail by Human After All

StudioCanal: Legend of the East End map by Human After All

Inside cover of the StudioCanal: Legend of the East End map by Human After All

Inside spread of the StudioCanal: Legend of the East End map by Human After All

Outside spread of the StudioCanal: Legend of the East End map by Human After All

The unfolded StudioCanal: Legend of the East End map by Human After All

Close up detail of the StudioCanal: Legend of the East End map by Human After All

Close up on the title of the StudioCanal: Legend of the East End map by Human After All

Close up of StudioCanal: Emperor's New Clothes posters by Human After All

A poster design for StudioCanal: Emperor's New Clothes by Human After All

StudioCanal: Emperor's New Clothes poster designs by Human After All

StudioCanal: Emperor's New Clothes posters in situ. Designed by Human After All

In situ StudioCanal: Emperor's New Clothes posters by Human After All

Close up StudioCanal: Emperor's New Clothes posters by Human After All

StudioCanal: Emperor's New Clothes posters on the street. Designed by Human After All

StudioCanal: Emperor's New Clothes posters in situ on a wall. Designed by Human After All

StudioCanal: Emperor's New Clothes posters shown in situ. Designed by Human After All

StudioCanal: High-Rise foldout by Human After All

Concertina folds of the StudioCanal: High-Rise foldout by Human After All

Three of the StudioCanal: High-Rise foldouts by Human After All

Close up of the StudioCanal: High-Rise foldout by Human After All

Close up of the illustration on the StudioCanal: High-Rise foldout by Human After All

StudioCanal: High-Rise foldout in hand. Designed by Human After All

StudioCanal: High-Rise foldout open. Designed by Human After All

Close up concertina folds of the StudioCanal: High-Rise foldout by Human After All

Close up editorial detail in the StudioCanal: High-Rise foldout by Human After All

Close up print detail in the StudioCanal: High-Rise foldout by Human After All

StudioCanal: A Bigger Splash foldout by Human After All

StudioCanal: A Bigger Splash foldout in hand. Designed by Human After All

Inside spread of the StudioCanal: A Bigger Splash foldout by Human After All

StudioCanal: A Bigger Splash foldout map by Human After All

StudioCanal: A Bigger Splash map closeup detail by Human After All

StudioCanal: A Bigger Splash foldout map by Human After All

Outside spread of the StudioCanal: A Bigger Splash foldout by Human After All

Do you have a project we can help with? danny@humanafterall.co.uk