Royal Museums Greenwich Website Design

Four museums, one remarkable digital destination. We designed an immersive new website for Greenwich's most prestigious attractions.

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"Thank you for all the hard work you put into the design – it was a really difficult brief to give us something striking and unique that also successfully communicates our complicated visitor proposition – so well done, the site looks fantastic. It was a pleasure to work with you guys."

Trish Thomas, Senior Manager - Digital Media
Royal Museums Greenwich

The Challenge

  • Royal Museums Greenwich is four must-see London museums in one beautiful location: Royal Observatory, the Cutty Sark, National Maritime Museum and the Queen’s House.
  • Yet RMG wanted to achieve the same iconic status as a digital destination. Its website needed a complete transformation.
  • This new website needed to drive visitors and revenue, support RMG’s mission, increase online engagement and create a user experience that stood out.

The Solution

  • We began at the beginning: what does RMG really stand for? Answer: time, seas, ships and space… and how they affect us all.
  • We designed RMG’s website as an immersive experience that delivers both the brand’s content and its mission: inspire and enable visitors to explore the remarkable forces that shape our lives.
  • Based on competitor analysis and in-depth UX workshops with the RMG team, we ensured that every page served both business objectives and the needs of its various audience groups.
  • We created an immersive new experience - compelling visual impact, decluttered content - that offers four different properties across one brand architecture. And works seamlessly on desktop and mobile.
  • We provided guidance on how to organise and display the content online, delivering RMG’s rich offering in a way that’s easy and compelling to explore.
  • We delivered a set of 12 wireframes and an overall look-and-feel with fully designed pages and a GUI sheet for our partners to build the site.

The Results

  • Immediately following the launch of the new RMG website on 17 November 2015, there was a huge increase in page views to all four venues.
  • Check it out at rmg.co.uk!

Royal Museums Greenwich website design on tablet - Human After All

Royal Museums Greenwich website design, home page flat layout - Human After All

Royal Museums Greenwich website design, two pages flat layout - Human After All

Royal Museums Greenwich website design, navigation menu flat layout - Human After All

Royal Museums Greenwich website design, sample pages flat layout - Human After All

Royal Museums Greenwich website design, UI flatlay - Human After All

Royal Museums Greenwich website design, UI elements flatlay - Human After All

Royal Museums Greenwich website design, UI tiles flatlay - Human After All

Royal Museums Greenwich website design process quote - Human After All

Royal Museums Greenwich website design discovery phase - Human After All

Do you have a project we can help with? danny@humanafterall.co.uk