Volans is a London-based ‘market catalyst’ group, working with businesses, governments and civil society to address global systemic challenges.
In partnership with The United Nations Global Compact, Volans created Project Breakthrough - a content platform for inspiring and showcasing innovation projects within the circular economy.
We were asked to create a visual identity and website for the platform. Our work included logo creation, developing the name and narrative of the project, and establishing a consistent look and style for editorial, video and static image content.
We began by conducting a brand essence workshop, helping Volans to further catalyse its mission, and to explore what ‘business sustainability’ means to its audience.
The findings of this workshop were distilled into a Brand Essence guide for Volans to use as an ongoing point of reference.
Through the course of several stages of collaboration, we worked with Volans to create the name ‘Project Breakthrough’, along with a matching campaign narrative.
We also gave Volans a visual identity kit to guide the deployment of its brand.
Finally, we provided Volans with physical and digital assets to support the roll-out of its new visual design - including presentation and marketing templates, office signage and social media guides.
The final visual identity and web platform were successfully rolled out in time for Project Breakthrough’s panel at the United Nations Global Compact 2016 LEAD Symposium, held on November 10 and 11.