Google Think Quarterly

When Google asked us to help them to reach the most important leaders in business, we knew it had to be big. So we went all out to make their first ever foray into print the most sought-after magazine in the world.

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“Human After All’s creative excellence, divergent thinking and adaptability consistently exceeds our expectations, producing visually stunning and brilliant work.”

Rich Pleeth, Consumer Marketing Manager
Google

The Challenge

  • Get past the ‘PA barrier’ with a piece of direct marketing powerful enough to reach the world’s foremost business leaders.
  • Educate and inspire readers, using thought leadership content to promote Google’s specific business objectives.

The Solution

  • Think Quarterly was a premium print product; a hardback book packed with content by world-class writers, illustrators and photographers. Pop-up infographics, heat-sensitive inks and innovative print processes helped to ensure it was instantly collectible.
  • Every copy was personalised, with the recipient’s name worked into the cover artwork and their copy couriered direct to their desk.
  • Working with Google Creative Labs we also launched a responsive website and downloadable version so that the content could reach beyond its exclusive print audience.
  • Over the course of eight issues, we spoke to some of the world's most exciting and original business innovators including Peter Diamandis, Esther Dyson, Sir Richard Branson, Susan Sobbott, Sir Martin Sorrell, Meg Pickard, Ray Kurzweil, Sir John Hegarty and Ajaz Ahmed.
  • We also interviewed senior executives at Google, Nike, Lego, Macys and Kickstarter.

The Results

  • On launch, #thinkquarterly trended globally on Twitter for 48 hours.
  • Google was inundated by requests from business leaders, politicians and thought-leaders who wanted to be involved – exactly the audience they were trying to reach.
  • Running for two years and seven issues, Think Quarterly was a huge success for Google. As its global influence spread we adapted it for several languages including Korean, Chinese and Japanese.

Google Think Quarterly magazine wax seal by Human After All

Google Think Quarterly magazine spread by Human After All

Cognitive Creativity spread from Google Think Quarterly magazine by Human After All

A Data State of Mind spread from Google Think Quarterly magazine by Human After All

Broadband or Bust spread from Google Think Quarterly magazine by Human After All

The Future is Open spread from Google Think Quarterly magazine by Human After All

The Creativity Club spread from Google Think Quarterly magazine by Human After All

Recoding the Classroom spread from Google Think Quarterly magazine by Human After All

The Insider spread from Google Think Quarterly magazine by Human After All

Executive Insight spread from Google Think Quarterly magazine by Human After All

The Eight Pillars of Innovation spread from Google Think Quarterly magazine by Human After All

Practical Magic spread from Google Think Quarterly magazine by Human After All

Google Think Quarterly: Play issue by Human After All

Wax seal from Google Think Quarterly: Innovation issue by Human After All

Magnetic cover of Google Think Quarterly: Innovation issue by Human After All

Data visualisation spread from Google Think Quarterly magazine by Human After All

Body heat activated spread from Google Think Quarterly magazine by Human After All

Cover from Speed issue of Google Think Quarterly by Human After All

Cover from People issue of Google Think Quarterly by Human After All

Pop up spread from Google Think Quarterly magazine by Human After All

Spread from the Creativity issue of Google Think Quarterly by Human After All

Close up page from the Data issue of Google Think Quarterly by Human After All

Do you have a project we can help with? danny@humanafterall.co.uk