Everyman Cinema Everyman Magazine

We transformed Everyman cinemas’ monthly film listings into a lovingly designed printed magazine that would be both beautiful and useful to movie-goers.

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"Working with Human After All has made me a better person. They're an inspiration."

Hoss Ghonouie, Marketing & Events Manager
Everyman Cinema

The Challenge

  • One of the UK’s finest boutique independent cinema chains needed a way to stand out in a competitive market.
  • Despite being free to anyone who stepped into their cinemas, Everyman's listings magazine was being ignored by too many film fans.
  • Everyman needed a way to adding value to customers’ experience and driving memberships.

The Solution

  • We flatplanned a stylish monthly mini-magazine, which expressed not just listings but Everyman’s passion for cinema.
  • We refreshed the listings with a new editorial treatment: key film information, impactful film stills and extra editorial value (e.g. 'See this if you liked…’ and ‘Movies by numbers’).
  • We created a prestige print treatment for the magazine - featuring a cover overlay and a silk finish - that was both eye-catching and cost effective for a repeat run publication.

The Results

  • We’ve worked with Everyman since 2015 on a bi-monthly basis and now distribute the magazine at the full suite of Everyman venues.
  • The redesigned magazine was featured in the design press including Communication Arts.

Everyman Magazine designed and created by Human After All

Everyman Cinemas Everyman Magazine - Amy Winehouse spread - by Human After All

Everyman Cinemas Everyman Magazine - Joy spread - by Human After All

Everyman Cinemas Everyman Magazine - The Jungle Book spread - by Human After All

Everyman Cinemas Everyman Magazine - Love & Friendship spread - by Human After All

Everyman Cinemas Everyman Magazine - The Hateful Eight spread - by Human After All

Everyman Cinemas Everyman Magazine - cover overlays - by Human After All

Everyman Cinemas Everyman Magazines by Human After All

Everyman Cinemas Everyman Magazine - Sicario spread photography - by Human After All

Everyman Cinemas Everyman Magazine - Film listings spread photography - by Human After All

Everyman Cinemas Everyman Magazine - James Bond Spectre spread photography - by Human After All

Everyman Cinemas Everyman Magazine pages photography by Human After All

Everyman Cinemas Everyman Magazine cover overlay detail photography by Human After All

Everyman Cinemas Everyman Magazine designed and created by Human After All

Do you have a project we can help with? danny@humanafterall.co.uk