Canongate Website Design

A vibrant new website to channel the spirit of an iconic publisher, showcasing its brilliant authors and their work.

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The Challenge

  • Irreverent yet passionate, Canongate is one of the UK’s best-loved literature brands — an independent publisher that plays by its own rules.
  • Canongate wanted a new digital destination to capture and communicate its unique personality. The site would serve as a platform for rich multimedia content from Canongate’s authors, championing their talent and the value of their work, beyond the RRP.
  • The site also had to plug into Canongate’s established industry data sources, and offer practical tools to help the company work more efficiently.

The Solution

  • We undertook an in-depth discovery process to explore Canongate’s digital vision, brand personality and internal workflow. Using the resulting insight, we then developed eight page templates that served business and audience needs alike.
  • To put Canongate’s authors and their works at the heart of our templates, we took captivating quotes from the company’s diverse array of books and used them as stand-out page features.
  • We also designed and created a ‘media wall’ function that allowed Canongate to share extracts, long-form text, photography, audio and video — a multimedia window into Canongate’s authors, their writing, and their worlds.
  • Canongate’s history is a key part of its unique personality. We used the site’s ‘About’ page to tell the company’s own story, crafting an immersive narrative through the lense of its landmark publications.
  • We developed practical pathways for content discovery, enabling users to quickly find books and authors of interest via thematic collections and in-depth search functionality.
  • By adding useful digital tools, such as modular business page templates and a CMS-driven PDF creator, we helped Canongate to work more efficiently towards their internal goals.

The Results

  • Canongate’s new website launched on May 19th 2017.
  • The new site has been featured by the press including YCN, Design Week and The Bookseller.
  • You can explore Canongate, its authors and their books at canongate.co.uk

Do you have a project we can help with? danny@humanafterall.co.uk