BAFTA 2016 Film Awards

A concept-driven campaign to inspire wonder… for the BAFTA 2016 Film Awards and for cinema itself.

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“As innovative, artistic and compelling as you’d expect from one of the UK’s best design agencies. This year’s Film Awards campaign and brochure covers have a beautiful simplicity and yet are layered with bewitching detail that invites you to explore them further.”

Toby Weidmann, Print Editor
BAFTA

The Challenge

  • Following our campaigns in 2014 and 2015, BAFTA asked us to create a fresh, beautiful, attention-grabbing campaign for its 2016 Film Awards.
  • Once again, BAFTA also needed a wide suite of collateral: a hero image, a brochure celebrating the nominated films, awards tickets, menus and even car passes.
  • This campaign needed to make people stop and stare - anywhere, at any size. We would need to art direct, design and co-ordinate printing of all collateral.

The Solution

  • We created a campaign concept to capture a powerful emotional at the heart of BAFTA and cinema.
  • The ‘Windows to Another World' concept showed how the cinema screen can feel like a magical portal we peer through to experience a vast realm of adventure and wonder.
  • Exploring the idea that cinema doesn't simply take place within the limits of the screen but within the limitlessness of our own imaginations, the single concept allowed every different piece of collateral to work together as a single story.
  • We commissioned and art directed illustrator Levente Szabo's beautiful artwork, which used this deceptively simple framing image to express cinematic wonder.
  • It was powerful and flexible enough to be impactful on everything from outdoor advertising to online banner ads to dinner menus.
  • The five different covers of the Awards Night brochures, for example, using iconic filmic silhouettes – such as The Revenant's ferocious bear – as storytelling devices that frame and illuminate each movie nominated for Best Film.
  • Working with BAFTA's editorial team, we designed the page layout for the Awards brochure, as well as designing and printing guest's tickets, car passes and menus.

The Results

  • BBC1's coverage of the BAFTA Film Awards was watched by 4.5 million people.
  • The ‘Window to Another World' ads gave BAFTA a huge presence across London, displaying in underground stations and on buses across the city.

BAFTA 2016 Film Awards brochure covers by Human After All

BAFTA Film Awards 2016 campaign poster image by Human After All

BAFTA Film Awards 2016 campaign poster artwork closeup - Human After All

BAFTA Film Awards 2016 campaign poster artwork detail - Human After All

BAFTA Film Awards 2016 campaign poster by Human After All

BAFTA Film Awards 2016 campaign poster in situ - Human After All

BAFTA Film Awards 2016 printed tickets by Human After All

BAFTA Film Awards 2016 tickets by Human After All

Gold foil detail on BAFTA Film Awards 2016 tickets by Human After All

Foil detail on the BAFTA Film Awards 2016 tickets by Human After All

Two BAFTA 2016 Film Awards tickets designed by Human After All

BAFTA Film Awards 2016 ticket front cover - Human After All

BAFTA Film Awards 2016 ticket inside cover - Human After All

BAFTA Film Awards 2016 ticket inside spread - Human After All

BAFTA Film Awards 2016 brochure cover artwork detail - The Revenant - Human After All

BAFTA Film Awards 2016 brochure cover artwork detail - Carol - Human After All

BAFTA Film Awards 2016 brochure cover artwork detail - Bridge of Spies - Human After All

BAFTA Film Awards 2016 brochure cover artwork detail - Spotlight - Human After All

BAFTA Film Awards 2016 brochure spread for best film nominee Carol - Human After All

BAFTA Film Awards 2016 brochure spread for best film nominee Spotlight - Human After All

BAFTA Film Awards 2016 brochure spread by Human After All

BAFTA Film Awards 2016 - The Revenant brochure spread by Human After All

BAFTA Film Awards 2016 brochure spread by Human After All

BAFTA Film Awards 2016 - Photography brochure spread by Human After All

BAFTA Film Awards 2016 - Photo essay brochure spread by Human After All

Do you have a project we can help with? danny@humanafterall.co.uk